Posts filed under: Uncategorized

A Coaching Note for Sales Teams

I spent years as a high-ranking undefeated top selling sales director. What does that mean and why does it matter? Well, to most people, it’s sales. Some may describe it as calls… leaving messages, talking to gate keepers and looking... Read More

The Value of Compassionate Leadership

It’s interesting right?! I said, how to… and then compassionate leadership. I did that on purpose. As part of my new book The Kind Communicator, published under my BeyondEgo brand at the Elizabeth Barry Consulting Agency, I’m getting behind the... Read More

The Reflection of NYC Staring Back

I’m home with my cats. It’s rained. They sit beside me. The lights of NYC light up the Hudson in glowing rays into the sea while Yo Yo Ma plays heavenly as I stare at the lights. The cats heads... Read More

Rebranding? No problem. Do it the Old Spice Way.

All businesses age. They get old and tired, irrelevant and dated. If you’re a business owner or a CMO, you get this; sometimes you feel it the hard way. So let’s all take a breather because life is too short... Read More

Success and Failure with the Starbucks Brand

Whether you’re a fan or not, there’s a Starbucks on practically every corner. And if you order a small Pike, ahem, excuse me, a “tall” Pike or a Grande-Frapa-Mocha-Lacha-Chino-Extra Foam-Extra Pumps yada yada, you’ll agree that they’re doing many things... Read More